BeReal.

BeReal is a French social media app that asks users to share a single, unfiltered photo of whatever they are doing once a day, within a two-minute window, as an antidote to the curated perfection of mainstream social platforms. Launched in 2020 by Alexis Barreyat and Kévin Perreau, the app became a cultural phenomenon among Gen Z, winning Apple’s iPhone App of the Year in 2022 before usage cooled. In June 2024, mobile apps and games publisher Voodoo acquired BeReal for around €500 million, and the app has since stabilised, with Voodoo investing in new features to reignite growth.